بازاریابی دیجیتالی( 9 کتاب در 1 کتاب )
Book Name: DigitalMarketing
Aouthrs: Stephanie Diamond
Paperback: 819 pages
Language: English
Code: DJM01
Size: 67 MB
Contents at a Glance
Introduction. 1
Book 1: Creating Your Digital Marketing Strategy. 5
CHAPTER 1: Developing Your Overall Digital Strategy. 7
CHAPTER 2: Grabbing the Attention of Your Customer. 29
CHAPTER 3: Discovering Your Business Model and Brand. 45
CHAPTER 4: Deciding which Marketing Campaign to Create. 67
CHAPTER 5: Crafting Offers That Sell . 79
CHAPTER 6: Planning B2B Campaign Success. 101
Book 2: Uncovering the Customer Experience. 117
CHAPTER 1: Interacting with Customer Data. 119
CHAPTER 2: Uncovering Buyer Personas. 131
CHAPTER 3: Structuring the Buyer...